That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To sentences, headings, images too large for the proposed design.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Or they fit in but it looks iffy for reasons the meeting can’t quite tell right now.